17.0 Branding / Style Guide
OVERVIEW
WTSC has developed a brand for Target Zero. TZMs should endeavor to utilize the established style guide, Target Zero logo and other Target Zero resources.
VISUAL IDENTITY GUIDELINE
The visual identity guideline provides instruction on how to use the Target Zero logo. The guide covers:
Logo overview
Brand color palette
Logo usage
Typography
Logo family
TZMs should read the visual identity guideline thoroughly prior to utilizing the Target Zero logo.
LOGO PACK
The Target Zero logo pack contains logos in several colors and formats for use in both print and web formats.
Recommended uses:
CMYK: Best for printed media
JPG: Best for web. JPG files will have a white background
PNG: Best for web. PNG files will have a transparent background
SLIDE DECK TEMPLATES
Powerpoint compatible Target Zero slide deck templates are available to help establish a consistent image in public presentations. Two variations are available: